HOW EVERYTHING WORKS ....

I have been writing a sports betting blog  GAMBLING AND OTHER WHOLESOME INTERESTS,  since April 2006.

 I also run a daily email service, this is a subscription based pay service and subscribers receive my full daily notes each day, usually at 10.00 UK time, at very busy times ( most Sunday's for example) there are two emails per day. These are written in newsletter format and usually include a brief look back at the events of the previous day and full preview of all sporting events taking place that day, or in the future, which interest me.

The average email runs to between 1200-2000 words, with most events discussed given reasonably comprehensive coverage. IMO the content is worth more than the actual tip/ selection. Most of my readers are fairly experienced punters ( not all), some are full time professional players and need this information to make a considered call on whether to bet the selection or not. Every event previewed carries either a black type suggestion, or red type official selection, I would not expect readers/ subscribers to bet everything, but some do and long term they will make a profit, but there is far more about the service than simply the bottom line and by reading the full preview, readers will get far more from the emails.

This is why I do not usually give out stats for the red type bets, as IMO this devalues the content/ back type picks, all of which have great value in my opinion.... I am writing them for a reason ! About 10% of these previews are reproduced on the blog, the other 90%+ are only ever available to subscribers and not published elsewhere.

I can explain the previews in a little more detail..... Red type picks are selections I will definitely be backing myself, the black type have something if not exactly "wrong" with them, maybe something which requires a little thought or consideration. This could be that the odds have fallen below what I want to take, my minimum quote, it might be that at the time of writing some teams news was still unclear, it could be that I have already given a red type selection for the game, all of these reasons are usually made clear.

For example, on June 13 for the Portugal - Denmark game my suggestion, where I was very keen on Portugal read .....However, we are not going to get very fat on 1.85-1.9 for the win, so I will leave it in black type, if the line shifts later in the day, or you find 2.0 + early in the match and both should be reasonably cautious through the opening exchanges, then take it ( I would make that a 1.25 unit bet @ 2.0+).

Portugal traded at 2.06 after nine minutes and won 3-2.

Another example was this match LINK , this was a game where if you read the preview it was obvious that I was about as keen on the match as possible from a betting perspective, but I gave two red type bets on the game and did not want to put up five, so the three others were put up as suggestions, for subscribers to make up their own mind. The two main bets won at 2.84 and 2.92 and two of the black types also won at odds of 5.0 and 10.0, the correct score of 6-2 @ 125-1 just missed, as Real won 5-2 and had a clear chance late in the game for the sixth ! That game is an extreme example, it is rare for me to ever put up even one extra suggestion in a game, let alone two or three, but it gives you an idea of how things work and also, subscribers were well aware of exactly how keen I was on that match.

Any red type selections are also given a ranking of between 0.25 and 2.0 units, one unit is standard, so I do not usually mention a stake for these, just give the pick, sub one unit is rare, so most picks are between 1-1.5 units, two units is my maximum and since the turn of the year, whilst still only two units, these have been given a higher ranking ( if that makes sense). There have been far fewer of them and subscribers have been told that the difference between a 1.5  and 2 unit pick is FAR greater than even between a 0.5 and 1.5 unit selection and should be backed as such. The maximum bets have all the boxes ticked and whilst they are not "bankers", which is a term you will never hear me use, they fulfill all my criteria, including the most important of all and that is offering fantastic value. There have been just three of these in 2012 and all have won at odds of 2.29, 2.20 and 2.00.

I am loathe to give stats for the email service for the reasons given above and also as they are not proofed anywhere, but over the last 15 weeks I have previewed  over 300 events and put up 270 red type selections, stakes were  a total of 327 units and returns 424.44 units, a ROI of 129.80 % and a profit of 97.44  units, a 50 euro unit flat stake would have won 4,872 euros . I have also put up "suggestions" in this sequence that have won at odds of 28-1 LINK  25-1 LINK , 9-1 LINK, 8-1 and many others, none of which are included in the profits shown above.

You can view six years of stats on the blog here LINK and on that page there are further links to more detailed country by county and sport by sport breakdowns, back in the day, most of my picks were on the blog, now just a very small sample.